Festive Season Market Outlook: Consumption & GST Boost

India is entering its busiest and most lucrative consumption cycle, the festive season. After the Pitru Paksha period where large parts of India express gratitude to their ancestors and refrain from consumption, we see a consumption boom start  from Navratri to Diwali. This is followed by Christmas and New Year and the overall period historically accounts for a sharp uptick in discretionary spending across categories. Many seasonal spends, annual events, weddings etc also pick up in this period. 

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