It seems to be proven that active portfolio management on the stock market never works. Why so many people are still doing it? Is it just “because they can”, i.e. because their clients are gullible enough to pay their exorbitant fees?

Well, the debate between active and passive investment strategies is as old as the hills. Yet, active portfolio management remains a popular choice. It’s not because investors are gullible or because portfolio managers can charge high fees. There’s more to it, and it’s worth understanding.

First off, let’s remember what Benjamin Graham, the father of value investing, said, “The individual investor should act consistently as an investor and not as a speculator.” This is where active portfolio management comes in. Active managers don’t just pick stocks at random. They conduct thorough research, analyze market trends, and make informed decisions. Their goal? To beat the market and provide superior returns.

Now, you might argue that studies show most active managers fail to outperform their benchmarks. That’s true. But notice the word ‘most.’ Not all. There are active managers who consistently beat the market. Think of legends like Peter Lynch or our very own Rakesh Jhunjhunwala. They didn’t make their fortunes by following the herd. They made it by bucking the trend, by being active investors.

Active portfolio management also thrives because it offers something unique: the human touch. Passive investing, driven by algorithms and index-tracking, can’t provide that. Active managers can assess market sentiment, make judgment calls, and react to unprecedented events. During market downturns, they can potentially limit losses by moving to cash or defensive stocks, something passive strategies can’t do.

Transparency is another attraction. With active management, you know where your money is going. You’re not just buying the whole market blindly. This appeals to many investors who like to know what they own.

And let’s not forget the allure of potentially high returns. Yes, there are risks. Yes, the fees are higher. But the potential for outsized gains is attractive. As Warren Buffet said, “Risk comes from not knowing what you’re doing.” Active managers know what they’re doing, and their expertise is what investors pay for. And moreover, you can link your payment to the performance and prefer to go for a variable fee model.

So, are investors gullible for choosing active portfolio management? Not necessarily. They understand the risks and see the value. They’re not just paying for returns; they’re paying for research, expertise, transparency, and the human touch.

Finally, remember, every investor is different. What works for one may not work for another. Some prefer the simplicity of passive investing, while others prefer the dynamism of active investing. Neither is right or wrong. It’s about what suits your financial goals, risk tolerance, and investment philosophy.

In the end, the goal is not just to make money, but also to sleep soundly at night. As legendary investor Paul Samuelson wisely put it, “Investing should be more like watching paint dry or watching grass grow. If you want excitement, take $800 and go to Las Vegas.” So, whether you choose active or passive investing, make sure it’s a strategy you’re comfortable with and understand well.

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