Why Will GST 2.0 Boost Markets this Festive Season

Lower GST instantly cuts effective prices, and that lifts footfalls and conversion across malls, kirana, and e-commerce during Navratri and Diwali, so volumes move up first and pricing power returns later for brands. Categories like FMCG, durables and autos see faster offtake when tickets drop 5 to 10 percent, and retailers quickly re-ticketed to capture demand. As savings spread across baskets, repeat purchases rise, so inventory churn improves and working capital cycles ease into peak season.

And the rate reset widens the consumption base because entry models in autos and appliances become accessible, so first-time buyers come back while urban replacement demand also revives. Brands and chains are stacking promotional support on top of tax cuts, so deals look stronger and that drives store traffic and app sessions higher week on week. With states aligned and billing systems updated from day one, the benefit shows up on the bill now and not later, which builds trust and converts browsing into purchase.

Markets also gain through sentiment and earnings visibility, because higher festive sell-through flows into Q3 numbers for autos, consumer durables, staples and lenders, and that supports valuations. Brokerages and live trackers flagged these sectors as near-term winners, and managements guided for a bumper season as price lists and MRPs were revised quickly. So sales velocity, cash generation, and channel confidence improve together, which is exactly what markets reward during a demand-led upcycle.