Is ETMoney a direct or a regular mutual fund application?

Any App that sells you mutual funds that do not have the words “Direct Plan” in them is a ‘Regular’ Mutual Fund application. To that extent this app would be a regular fund vendor.

Direct Plan mutual funds eliminate hidden commissions completely. You can make upto 40% more by nixing compounding commissions. Jama.co.in is a direct mutual fund only platform.

Also ensure that the app is clear on how they make money in words that you can easily understand.