What are the best mutual fund apps?

Instead of a sale pitch, i would rather give you a 10-point framework for judging what a good mutual fund app ought to be:

1. Convenient – easy login, easy import of portfolio.
2. Secure – encryption, two factor authentication.
3. Safe – not hold your money at any point (i.e. no pooling).
4. Wide Choice – Partnership with a large number of AMCs.
5. Strong Advisory – Mere transactions are not just enough. An app is as good as the advisory experience it brings. So the people behind the app and company are crucial. Someone with a solid industry background and who know both the Fin and Tech part really well.
6. Strong Analytics: Sound and scientific selection methodology for the funds. Ability to personalise funds to your profile.
7. Versatile: Ability to do not just investment and redemption but also SIPs, STPs, SWPs etc.
8. Manage entire portfolio: Track funds that are not only invested through the app, but else where too. One Portfolio view is quite helpful.
9. Reasonable pricing – Never believe in “FREE” gimmicks as you would end up paying more in the long run. Apps that don’t offer “Direct Plans” are actually taking away 40% of your long term portfolio. Apps that don’t have a pricing plan might be misusing your information in some other way.
10. Product Stamina – App that has a clear product roadmap and has a team that is built to last.