{"id":789,"date":"2024-04-18T11:32:23","date_gmt":"2024-04-18T11:32:23","guid":{"rendered":"https:\/\/jamawealth.com\/askguru\/?p=789"},"modified":"2026-03-02T19:30:42","modified_gmt":"2026-03-02T19:30:42","slug":"can-we-buy-direct-mutual-funds-from-icici-direct","status":"publish","type":"post","link":"https:\/\/maxiomwealth.com\/askguru\/2024\/04\/18\/can-we-buy-direct-mutual-funds-from-icici-direct\/","title":{"rendered":"Can we buy direct mutual funds from Icici direct?"},"content":{"rendered":"\n<p>Roll a dice! You can buy Direct Funds in ICICI-Direct as many times as you can get the number \u201c7\u201d on the roll. It is just NOT possible.<\/p>\n\n\n\n<p>Like many other apps and websites, ICICI Securities which runs \u201cthe ICICI-Direct\u201d Platform is a BROKER. ICICI Bank and all other Banks are also brokers when it comes to selling mutual funds.<\/p>\n\n\n\n<p>Any scheme that you buy having the word \u201cRegular Plan\u201d means you are paying commissions to the broker.<\/p>\n\n\n\n<p>Is there anything wrong with being a broker? Nah? ICICI has great technology. I served as the CIO for the ICICI general insurance company for 3 years and can say that the Group invests well in technology.<\/p>\n\n\n\n<p>But as a investor, you need to be aware of the commission that is taken each year from your invested money. Every year 1% to 1.5% means that over 20 years are giving away 30%\u201340% of your money to the brokers. Brokers is not just ICICI-Direct but all other apps like FundsIndia, ETMoney, Scripbox etc.<\/p>\n\n\n\n<p>Alternative?<br>Direct Mutual Funds.\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/jama.co.in\/app\/slogin?next=home&amp;channel=quora&amp;source=rm\" target=\"_blank\">Try https:\/\/maxiomwealth.com <\/a>for a 0% commission investment experience that is paperless, safe, unbiased and convenient!<\/p>\n\n\n\n<p>Where else can i buy Direct Mutual Funds?<br><a href=\"https:\/\/www.quora.com\/Where-can-I-buy-mutual-fund-direct-plans-online-in-India\/answer\/Ram-Kalyan-Medury\">Check the other Quora thread on this<\/a><\/p>\n\n\n<!-- mw-cta-block -->\n\n<div class=\"mw-cta-block\" style=\"background:#EEF3FC;border-left:5px solid #1C52A0;padding:22px 26px 20px;margin:36px 0 24px;border-radius:0 10px 10px 0;\">\n  <p style=\"margin:0 0 4px;font-size:11px;font-weight:700;color:#276FC4;letter-spacing:1px;text-transform:uppercase;\">Maxiom Wealth \u2014 Free Tool<\/p>\n  <h3 style=\"margin:0 0 10px;font-size:19px;font-weight:700;color:#113E81;line-height:1.3;\">Is Your Mutual Fund Working Hard Enough?<\/h3>\n  <p style=\"margin:0 0 18px;color:#444;font-size:15px;line-height:1.65;\">Two funds with similar star ratings can deliver very different outcomes. Use our fund comparison tool to check if you&#8217;re in the right scheme for your risk profile and investment horizon.<\/p>\n  <a href=\"https:\/\/maxiomwealth.com\/resources\/calculators\/better-funds-checker\" style=\"display:inline-block;background:#1C52A0;color:#fff!important;padding:11px 22px;border-radius:6px;text-decoration:none;font-weight:600;font-size:14px;margin:0 10px 8px 0;\">Compare Funds \u2192<\/a>\n  <a href=\"https:\/\/maxiomwealth.com\/meeting\" style=\"display:inline-block;border:2px solid #1C52A0;color:#1C52A0!important;padding:9px 22px;border-radius:6px;text-decoration:none;font-weight:600;font-size:14px;margin-bottom:8px;\">Talk to a Financial Advisor<\/a>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Roll a dice! You can buy Direct Funds in ICICI-Direct as many times as you can get the number \u201c7\u201d on the roll. It is just NOT possible. Like many other apps and websites, ICICI Securities which runs \u201cthe ICICI-Direct\u201d Platform is a BROKER. ICICI Bank and all other Banks are also brokers when it&hellip;&nbsp;<a href=\"https:\/\/maxiomwealth.com\/askguru\/2024\/04\/18\/can-we-buy-direct-mutual-funds-from-icici-direct\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Can we buy direct mutual funds from Icici direct?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,49],"tags":[],"class_list":["post-789","post","type-post","status-publish","format-standard","hentry","category-mutual-funds","category-platforms-and-demat-mutual-funds"],"_links":{"self":[{"href":"https:\/\/maxiomwealth.com\/askguru\/wp-json\/wp\/v2\/posts\/789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maxiomwealth.com\/askguru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maxiomwealth.com\/askguru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maxiomwealth.com\/askguru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maxiomwealth.com\/askguru\/wp-json\/wp\/v2\/comments?post=789"}],"version-history":[{"count":2,"href":"https:\/\/maxiomwealth.com\/askguru\/wp-json\/wp\/v2\/posts\/789\/revisions"}],"predecessor-version":[{"id":3820,"href":"https:\/\/maxiomwealth.com\/askguru\/wp-json\/wp\/v2\/posts\/789\/revisions\/3820"}],"wp:attachment":[{"href":"https:\/\/maxiomwealth.com\/askguru\/wp-json\/wp\/v2\/media?parent=789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maxiomwealth.com\/askguru\/wp-json\/wp\/v2\/categories?post=789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maxiomwealth.com\/askguru\/wp-json\/wp\/v2\/tags?post=789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}